Your data sovereignty is non-negotiable
Aura is built on ethical guardrails that ensure your personal data remains private, secure, and under your complete control. Always.
Our Ethical Guardrails
These principles are non-negotiable and built into every aspect of Aura
You own your data and your Digital Twin, period. You can download it, pause it, or delete it permanently ("complete removal") at any time.
- Complete ownership of your Digital Twin
- Download all your data anytime
- Permanent deletion option available
You can see what data is being used and why Aura made a specific recommendation. No "black boxes" - ever.
- View all data sources and processing logs
- Understand reasoning behind every insight
- Real-time visibility into AI processing
End-to-end encryption with zero-knowledge architecture. We cannot access your raw content - by design, not by policy.
- AES-256 encryption for all data
- Zero-knowledge architecture
- Data encrypted at source, processed encrypted
Aura's core directive is to act in your best interest, promoting well-being and personal growth. It will never create dependency or anxiety.
- Designed to promote well-being
- Avoids creating dependency
- Encourages autonomous decision-making
How We Handle Your Data
Every step of our data processing is designed with your privacy in mind
What We Access:
- • Email text content and metadata
- • Calendar event titles and timing
- • Your explicit journal responses
- • Usage patterns within Aura
What We Never Access:
- • Email attachments or images
- • Personal details or locations
- • Ability to send emails or messages
- • Any unencrypted personal data
All processing happens in an encrypted environment using advanced cryptographic techniques:
Encrypted at Source
Data encrypted before leaving your device
Processed Encrypted
AI works on encrypted data only
Delivered Securely
Insights shown only to you
Download Everything
Get a complete copy of your Digital Twin and all associated data
Pause Processing
Temporarily stop all data processing with immediate effect
Complete Deletion
Permanently delete your Digital Twin and all data
The Data Covenant
This isn't a standard Terms of Service. It's our solemn promise to you.
We promise: Your Digital Twin is yours. We are merely custodians of the technology that enables it. You have complete sovereignty over your data, your insights, and your digital identity.
We guarantee: We will never sell, share, or monetize your personal data. Our business model is based on subscription fees, not data harvesting.
We ensure: Every technical decision prioritizes your privacy and security. If we ever cannot maintain these standards, we will inform you immediately and help you migrate your data.
Your recourse: If we ever violate these principles, you can immediately export your Digital Twin and we will help you migrate to any compatible platform of your choosing.
Ready to trust us with your Digital Twin?
Experience the peace of mind that comes with true data sovereignty.
Start with Confidence